Industry Blog: global branding & marketing insights for international firms, by Van Zyl Connections.

The Power of Brand Storytelling: How Emotional Branding Drives Conversion & Loyalty

The Power of Brand Storytelling: How Emotional Branding Drives Conversion & Loyalty

Van Zyl Connections
Published on: 03/11/2025

Emotional connections aren’t just nice to have—fully connected customers are 52 % more valuable than those who are merely satisfied. This blog explores why storytelling resonates and how to craft narratives that drive loyalty.

Brand Strategy & Consumer Psychology
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The Psychology of Branding: Why People Buy Stories, Not Logos

The Psychology of Branding: Why People Buy Stories, Not Logos

Van Zyl Connections
Published on: 20/10/2025

A logo may spark recognition — but a story builds belief. In today’s competitive global market, brands no longer win by design alone. They win through emotion, meaning, and connection.

Brand Strategy & Consumer Psychology
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